![]() Not all industry figures mirror Amazon's gung-ho sentiments. Amazon claims the Kindle can hold up to 170 complete books, together with electronic versions of the day's newspapers. While the overall figures are still small, a factor which helps to account for the high percentage growth rates reported, publishers are certainly beginning to take note of the Kindle's rise, and of the implications of this with respect to Amazon's monopoly on the distribution of ebooks published in Kindle format. The retailer also announced at the book fair that it would be making thousands more books available to Kindle customers, with the key publisher Simon and Schuster announcing the conversion of an additional 5,000 titles to Kindle format, bringing their total to 130,000.Ĭaroyn K Reidy, the company's chief executive, said she expected electronic book sales to double from last years figures, with the Penguin Group chief executive, David Shanks, also reporting that his company had sold as many ebooks in that last four months as in the whole of the 2007 period. The online retailer is also running Kindle ebook sales as a substantial loss leader, with many publishers reporting that the price paid by Kindle customers for a book is often well below the price paid by Amazon to the publisher. But Amazon's hope that customers would stump up the price were based on the reader's simple wireless network facility, which allows readers to buy and download books without connecting to a computer or re-entering credit card details. He said that sales of ebooks destined for Kindle readers already account for 6% of the company's bookselling business.įor many, the upfront cost of the Kindle, recently reduced from $399, seems high. The Amazon reader was the main topic of a keynote address at the book fair from Jeffrey Bezos, founder and chief executive of.
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